What is content marketing supposed to be anymore?

Andy Shaw
7 min readDec 12, 2020
Photo by Aidan Feddersen on Unsplash

Content is king? Content is dead? Do we even know what we’re creating?

Content marketing used to be about stories.

Not in a “get off my lawn” cane shake, those were the days kind of way, but in real, tangible differences. And in a world desperate to consume something real, aren’t we forgetting that the…

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Andy Shaw

Marketing strategist, father of three, parenting author